Presentations can be carried out in many different ways, for a variety of reasons. However, they can be broadly broken down into six different types:
- Providing information
- Teaching a skill
- Reporting on progress
- Selling a product or service
- Making a decision
- Solving a problem
Knowing what type of presentation you will be conducting will help you pitch it right and get the most out of the process.
This type of presentation could be a team meeting, a project launch, an event promotion, or an announcement. Any subject which needs to be shared with others for the purpose of sharing information comes under this category.
Teaching a skill
Perhaps you have introduced a new policy or you have new equipment or processes. This type of presentation requires the ability to teach the audience something new.
This presentation will assume the audience already have an awareness of the subject. You will be providing verbal, numerical or visual updates on what has been achieved.
Selling a product or idea
This type of presentation needs to engage the audience into the product or idea. It needs to be convincing and captivating.
Making a decision
More inclusive than other presentations, this type encourages audience participation and discussion.
Solving a problem
Similarly to problem solving, this type of presentation requires plenty of audience participation. You will be outlining a problem and presenting various possible solutions which will encourage debate and discussion, before reaching an agreement.
Take time to consider which type of presentation is right for your message. How you present is almost as important as the message itself. Your aim is to interest the audience and influence them. You have taken the time to research your topic and identify your audience – now you need to consider which method of presentation will appeal to them the most.
Delivering a presentation can be a daunting task. The more prepared you are in advance, the more likely you are to control your nerves and keep to the script. By taking the time to structure your presentation, you will feel much more in control, and appear more confident and relaxed.
Why is structuring a presentation so important?
All great presentations have certain things in common, and it isn’t always how inspiring or motivating the speaker was. The one thing a great presentation will always have, is structure.
A good speaker will know they must structure their presentation in a logical and simple way. This allows the audience to follow the message and take away key messages. When you consider this it seems obvious.
Things to consider:
Presentations should always have a natural flow. However, there is not a one size fits all way to achieve this. Consider factors such as:
The audience – who are they, how knowledgable on the subject are they, why are they there?
Setting – where will you be?
Demonstrations – are they required, what will they be?
Visual assistance – will you use them, what kind will you use and how?
Before constructing your presentation structure, focus on these three questions first:
- What is the aim of your presentation?
- Who is your audience?
- What do you want your audience to take away from your presentation?
Engage in Learning provide online courses to help you make perfect presentations. Our Presentation Skills Pathway courses will equip you with enviable tools and techniques to help you prepare and deliver engaging and successful presentations.